Last December we carried out a commission for the Akasha Hub organization.
Akasha Hub has a marvelous coworking space in the Clot district where it supports NGOs focusing on ecological causes with its own vision on governance, technology and connecting communities.
Akasha contacted us with the need to create a short one-minute video to distribute on social networks that would serve to give a brief explanation to people who visit their facilities or website about the nature of their activity.
The work was developed in coordination with those responsible for communication of this organization. The production process took about a week between meetings, format design, content selection (archive material in the hands of the company was used entirely) and video editing.
Once edited all the videos are supervised by the client to make any necessary modifications.
If you have a company, brand or startup, it is very important to have a video presentation that in a few seconds informs potential clients of the solutions that your service or product can offer.
Get in contact with us here if you need us to help you in preparing a “company presentation video”.
On December 10, MODE MEDIA was providing audiovisual services for the Hispano-German production company Bonita World Productions, which was in charge of offering all the audiovisual infrastructure for the annual Gala to raise funds in the fight against Leukemia that the Josep Carreras Foundation organises in conjunction with the German television channel SAT.
A live television program was produced from Germany. Due to the Covid-19 situation, the artist Josep Carreras could not travel to Germany like every year.
To count on their participation, a television set was prepared in the auditorium of the Josep Carreras foundation.
Bonita World provided a translation booth, and all the professional video and photography infrastructure: set cameras in full hd, lighting, wireless shotgun and tie microphones, sound table, intercom equipment, including a streaming video service that allowed sending two independent signals of video in Full HD to the unit of recording in direct of the program in Germany.
Using a streaming technology similar to that used to carry out programs between several countries such as Eurovision.
On this occasion, MODE MEDIA was working with its Bonitaworld Partners to guarantee all the visuals. We are in charge of the lighting design and the camera work to guarantee a professional image according to the needs of the German production.
On this occasion, the MODE MEDIA – BONITAWORLD also provided a team of professionals with more than 15 years of experience in conducting live streaming events, responsible for events such as the Grammy Awards.
If you are a television channel or need professional services for live video streaming services, please contact us.
Does your business need to efficiently communicate using video?
In recent years you will have listened to marketing and communication professionals talking about the most popular medium of video content online.
The reasoning is unanimous and backed up with data. Brands are utilising video to communicate with their consumers and its popularity is only going to increase.
Advantages of Video
The culture of consumption is changing, us users consume more information in less time and we are doing it in a frenzied, impulsive and anxious manner.
Videos have the ability to enter the eye, establish emotional connections and ultimately provoke impulses, behavioural changes or a call to action (to buy).
But video not only sells, it is a valuable tool to communicate and educate. It could be said that there is a video for each purpose: promotional video, corporate video, video tutoring, video conferences, interviews, brand content, live streaming video, product and project presentations, etc. Video is just the form and it will fit pretty much any content you can imagine. What is video for then? For almost everything.
This (audiovisual) language, once designed, needs to be produced by an audiovisual production company that is in charge of filming and editing it.
Usually involved in this equation: the brand communication department + advertising agency + audiovisual production company.
Sometimes, not everything works out.
When your brand or company decides to communicate through video, the form is as important as the content. On many occasions, the brand will contract the services of a communication or advertising agency to design the message and this in turn hires an audiovisual production company to produce a video that transmits the message that the agency designed with the information received from the brand.
Sometimes it happens that a vital part of the video design and production process remains in “no man’s land” and the brand’s investment is not as fruitful as it would have been desired.
Let me illustrate it with an example.
A brand like La Caixa wants to attract customers on social networks (instagram) and for this it hires agency X, which designs an advertising campaign exactly like those designed for television commercials. Nobody notices that the profile that the agency has of the TV viewer (and their behaviour) is totally different from the behaviour of a user on a social network like Instagram.
Thus, agency X designs a television advertising campaign to distribute on Instagram.
They produce a horizontal video to later be viewed on vertical devices, making the image small for all those who do not bother to turn their phone for your brand video.
In social networks, videos are created by users with their cameras and mobile phones, their language is more spontaneous and the image is not as produced as the content on television.
In social networks, a brand must speak the same language as the users with whom it wants to connect and mimic their behavior with these communities that have not come to the social network to buy (although later I can buy something), they go to the social network to connect with people who add value to us.
In this game of social networks, the role models are the influencers and the brands should aspire to be the influence of their consumers and not a commercial department.
Putting an advertisement for television on a social network is a fundamental misunderstanding of the potential of these platforms.
We all recognize a television commercial when we see it because it tells us that it is time to go to the bathroom or to the kitchen.
Continuing with our example, agency X continues with the campaign and hires a reputable production company to produce a high-quality video at a very high cost (easily over € 300,000).
Agency and production company use the best cameras and equipment, the best professionals, they bring a DOP (director of photography) from another country to have a high-level cinematographic finish. After weeks of post-production of the highest level where the image is subjected to an exquisite color treatment, the video is finished and a copy is sent to the agency so that it can proceed with the distribution of the campaign.
Now for the good.
Everyone at the agency is very busy so they delegate to the intern or “the new one” the task of taking the video sent by the production company and publishing it on the client’s social networks, incorporating it into Facebook campaigns and google ads, etc.
With this idea in mind, this intern realizes that the video sent by the production company has a lot of quality and is heavy (it is a file with too many megabytes). After consulting with a colleague and watching a video on YouTube, he uses the tools he finds and makes a copy of the video by compressing the information (usually it will lower the bitrate more than necessary). Now he has a lighter video and publishes it on networks and ads.
Now we see a video that has been worth € 300,000, shot in cinema by the best professionals with the appearance of having been filmed with an iPhone 0. Crushed by an unqualified professional before seeing the light. Just before being published, it is converted into a low quality copy, pixelated and sometimes with a distorted aspect ratio.
Why? Because the last professional involved in the process found it necessary to manipulate video content without having specialized knowledge (aspect ratio, video Bitrate, codecs, resolutions). In a small agency it can be understood but in an agency with resources, this is not acceptable.
Conclusion: The brand has made an outlay for a campaign that fails in its content and form. Using a language designed for a broadcast channel (television commercial) different from the one that will be used for its broadcast (online, social networks). Let us remember that in the networks users look for valuable content.
It fails in its form because the result is a low quality video (due to the last manipulation carried out in the agency) and with an aspect ratio (panoramic horizontal) that does not understand the verticality of mobile devices where the video will finally be seen.
At the end of the day
The production company did an excellent job following the directions of the agency.
The agency fellow was unaware of the implications of his manipulation.
The brand delegated the entire process to the agency.
And the advertising agency has lost an opportunity to position itself against its competitors as an agency for content for social networks.
We have recently offered a streaming video service in Barcelona for the conferences that the Pascual Maragall Foundation is broadcasting on its YouTube channel to provide information on Alzheimer’s disease.
On September 15, 2020, at the foundation’s facilities in Barcelona, a two-camera interview was filmed between a journalist Francesc Soler and the notary and legal expert Alberto Domingo, with the participation of Sandra Poudevida, an Alzheimer’s therapist who participated from her home for videoconference using skype.
The multi-camera performance broadcast the image of the two cameras, plus the therapist’s webcam, through the direct internet connection to the YouTube channel, as well as the incorporation of credits and questions that people who followed the event sent from their mobile devices and computers.
Currently due to the capacity restrictions that must be kept for security reasons to prevent COVID19, the video streaming service is a solution for many brands and companies that do not want to cancel the events that they had scheduled for this 2020 and thus be able to stay in touch with your community of customers, partners or users.
This professional video transmission service allows you to broadcast interviews, virtual congresses, conferences, music concerts, events, video conferences, live presentations to the YouTube channel, Facebook as well as other social networks that have transmission functions enabled. The realizations allow to emit signals from several cameras in full HD, incorporate images (logos), audios, videos to accompany the presentations of the speakers, texts with the questions of the people who follow the broadcast.
This service can be combined with video conference services such as Zoom, Skype, and the like in order to offer a more professional signal that combines different video signals, very useful in making presentations (powerpoints, slides, videos, photos, audios).
Take advantage of the streaming service to connect with those outside of Barcelona or who cannot physically travel to your event. Contact us to prepare your streaming services
Phil Rossi from Paddle Tv a production company based in Michigan was in the need of a Barcelona based video production company to record interviews for a promotional video for one of his clients. He gave us a briefing of the video and a list of questions to perform during the interview. The interview was recorded in the headquarters of Altair in Barcelona. It was recorded in 4k with 2 cameras. All footage was sent on the Day after the shooting via Dropbox for the video editing to be carried in Michigan.
If you are in the need of a video production company based in Barcelona or Spain to assist you with the production of your corporal or promotional video do not hesitate to contact us for video recording services.
Our video streaming service in Barcelona is to offer a solution to companies, brands and event organizers that, due to covid19 reasons, are faced with the impossibility of meeting their regular public physically in a room or auditorium for security reasons.
Filming the presentations, lectures, interviews to broadcast them by streaming in real time on YouTube, Facebook Live, Instagram or a private page specially created for the event, is a solution for all those events that cannot be postponed.
Thanks to streaming you can reach audiences anywhere in the world. Streaming services are especially suitable for broadcasting conferences, congresses, specialist interviews, presentations, webinars, virtual conferences, video conferences, concerts, press conferences, etc.
The service is adapted to the different needs of each client and the budget available, from modest services with a camera and a computer, to multi-camera filming, with professional microphones, lighting and makeup.
We work with all kinds of streaming platforms, from the most basic streaming products like Zoom, Skype, FaceTime, Google Hangouts, WebEx to more professional platforms like OBS and Wirecast.
Tell us about your streaming service so we can help you.
Soon we will be able to share with you the photo session for the catalog of the Malamute Sunflower kimono collection. Malamute is a fashion start-up that focuses on making kimono designs with fabric scraps used by other brands to avoid generating waste and contributing to its grain of sand in the fight against climate change. The photography services contracted by the company include conducting a photo shoot in a photography studio (set) to photograph all the clothing items for its online store. In addition, inspirational photographs are also produced for the brand’s advertising campaign. The service includes hiring a fashion photographer, an assistant, a makeup artist and two models.
The first contacts took place a month before the photo session. We always recommend hiring a similar service at least two weeks in advance at a time as possible to have better availability of professionals and resources (photographic equipment, studios).
The Lookbook photo session and campaign photos were made on the same day thanks to the fact that only 10 garments were taken and for the campaign photos a unique location was chosen, otherwise a second day of shooting would have been necessary.
Final photographs are delivered within 2 weeks from the day of shooting, although these dates can be modified based on calendar needs.
All photos are delivered edited and ready for publication on the brand’s website and social networks after a selection and color correction process.
If you have a brand or are a designer who needs to photograph their collection to promote your sales, we can take the photographs for the fashion catalog and the inspirational photographs of the advertising campaign for the web and social networks.
Click on the link, if your brand needs a fashion photographer in Barcelona.
TAGS: video recording tutorials barcelona
Throughout the COVID-19 pandemic, from Mode Media we made 10 video tutorials for the paint company Bruguer, which wanted to maintain contact with its clients during quarantine while presenting its new range of paints, Chalk Paint! Chalky Finish, inspired by Nordic design and vintage finishes.
The recording of these tutorials took place at the Bruguer paint factory, located in Barcelona. For its realization, both the camera and video equipment were provided by the client, with the aim of achieving a reduction in production costs. A multi-camera shoot was made, with which high-definition images were obtained, and a set with a green background (chroma key) was used, which was later replaced in the edition according to the client’s requests.
Bruguer contacted us through the agency Houser & Houser, specialized in Marketing and Communication, seeking to make a series of videos for its Facebook and Instagram channels. They were delivered finished to the client within a week, with the format adapted to horizontal screens in the case of Facebook and vertical if we talk about Instagram, which experienced a growth in its number of followers of more than 50%, going from 26,000 to 42,000. In addition, the videos were delivered ready to be uploaded to the different platforms without the need for modifications by the client.
If you are looking for a company with which to record your video tutorials, you can contact our Video Production department. On the contrary, if you want to start in the world of creating video tutorials, continue reading the five keys that we offer you to succeed in the sector.
1- PREPARE A SCRIPT
It is important to know everything you want to say during the video, and for this it is essential to develop a script in which to organize the ideas. It must be clear, concise, cohesive; with the aim of facilitating the filming and transmission of your ideas in the best possible way.
2- CHOOSE THE RIGHT SET
If you are starting out in the world of video tutorials, the most likely thing is that your filming set ends up being some corner of your agency or company. If you do not have enough money to get good equipment (cameras, tripod, spotlights, etc.), it’s okay: today there are many mobile models that record high-quality images, but choosing a well-lit site will be key to that the image quality is optimal. It is useless to record at night in the light of an orange lamp. In the same way, choose a smooth background, avoiding background elements that can end the attention of your audience.
3- MAKE A GOOD COMPOSITION
Coupled with the above tip, keep in mind the main topic of your tutorial to choose a good frame and camera angle. If it is a turorial in which you need a table and require the manipulation of an object with your hands, it would be best if you make a fairly general plan and enter detailed plans. If instead your video focuses on the face, a short shot is preferable.
4- EDIT THINKING OF THE AUDIENCE
There are many editing programs at your fingertips to edit your videos, but the most important thing when editing is to think about your audience. You shouldn’t be making videos longer than 10 minutes. Remove all the filler, introduce transitions, shot changes, titles, animations, anything that helps your audience stay focused on what you’re telling. On the other hand, if you think that it will take you weeks to control an editing program, we recommend you to invest your time better and look for professionals who will do the work for you, in order to avoid mediocre results.
Not everything comes out the first time and it’s okay. There will be moments of despair when you see how you have to repeat a shot over and over again. So it is important that you memorize the script you have made, only experts allow improvisation. Everything is achieved through patience and perseverance.
If you still have doubts or want to ask us about budgets for the needs of your company, contact us at [email protected]
Tag: Video marketing agency Barcelona
What is inbound marketing?
Inbound marketing is a methodology that consists of attracting customers with useful, relevant content and adding value in each of the stages of the buyer’s journey.
The role of video in inbound marketing
Within inbound marketing, using video can increase your conversion rates up to 65% acording to hubspot.
Videos are the kings of online content. 95% of network users play videos on a regular basis and spend half an hour a day consuming this type of content.
Video marketing is the use of video within a digital strategy to publicize, position, promote and sell a brand, company, product or service in order to achieve the objectives that you have set for your business.
It is called to be the present and the future of digital marketing and more and more companies, both large and small, are betting on it, including video marketing within their actions on social networks. The truth is that they do not lack reasons for this.
Did you know, for example, that 78% of the content consumed on the web is already audiovisual content?
Video content likes and attracts, among other reasons because it is easy and fast to consume, it does not require any effort, it is entertaining and adds value. But also, it is super effective for all types of businesses and acts as a springboard accelerating your path towards your company’s goals.
In fact, 80% of users remember a brand or product better if they have consumed videos of that brand. And not only that, but 57% of consumers are more likely to buy a product after watching a demo video about it.
Why use video marketing for B2B companies?
Video is not only a means of emotional communication with users, but also a direct and interesting way of conveying complex ideas. So this is a great ally for any B2B sales strategy.
Video content is used for branding campaigns, but is also suitable for recruitment campaigns. According to Invisia Technologies, posting videos on a landing page can increase conversions by up to 80%. 90% of consumers admit that videos help them make purchasing decisions.
In this regard, here is a list of reasons why you should adopt a strategy that includes video marketing:
- In a single month, more videos are uploaded to the web than all the audiovisual material that has been produced for TV in three decades.
- One in three tablet users consumes about an hour of video every day, while 28% of smartphone users watch a video at least once a day.
- 78% of people consume videos on the Internet every week, while 55% do so every day.
- 500 million people watch videos through Facebook daily. 85% of those videos are consumed without sound, hence the importance of the subtitles.
- Snapchat users watch 10 billion videos a day.
- 82% of Twitter users consume video through this social network.
- 75% of business executives watch work-related videos on a weekly basis.
- 59% of senior executives prefer to watch a video rather than read a text, even if it is the same content. 54% of them share this work related audiovisual material with colleagues on a weekly basis.
- 69% of marketing, sales and business professionals have used video marketing and 31% are planning it. In fact, 93% of marketers already use videos for online marketing, sales and communication.
- 96% of B2B companies plan to use video in their content marketing strategy next year.
- 52% of marketers believe that video marketing is effective for:
Brand awareness (52%)
Lead generation (45%)
Engagement generation (42%)
- The word “video”, included in the subject of the email message, increases the opening rate by 19%, clickthrough rate by 65% and reduces the number of unsubscribed by 26%. If the video is included in the text of the letter, the clickthrough rate increases to 300%.
Video marketing does not work the same for all brands. For this strategy to have a real impact, it must be aligned with your own sales and inbound marketing funnel, as well as with your objectives. In addition, if done correctly, a video can generate many shares and links to your site, which will significantly improve your SEO.
How to create
1.Define your goals and objectives
What do you want to achieve with your videos? With them you may want to drive more traffic to your website, get more views, increase the number of followers, generate conversions, improve your brand image, reach more potential customers or get more sales.
Be that as it may, asking yourself what your objectives are and defining them is essential so that you can design a video marketing strategy that works and guarantees you results.
2.Dedicate time getting to know your audience
How are you going to be able to make videos that your audience will fall in love with if you don’t know who you’re targeting or what needs your ideal client has?
For all these reasons, it is vital that you spend time defining your ideal buyer person or customer profile, and also try to know everything about him: his tastes, needs, challenges and concerns. The more you know your potential clients, the better you can connect with them and offer what they need thanks to video marketing.
3.Create a realistic budget and choose the type of video
Once you know what you want to achieve and who you are targeting, it is time to decide what types of videos you are going to include in your strategy. There are many ways, depending on what you want to transmit; For example, you can make corporate videos to improve your brand image, video testimonials to show your audience what your customers are saying about your products, or video tutorials to explain how a particular product or service works.
Your budget will largely determine the type of video to be made: animation, with stock images, type of tutorial with personnel from your company or more professional with actors and shooting on location. But the economic should not be the only factor that motivates him to make this decision. Always keep your buyer persona in mind and ask yourself which format is going to get their attention the most.
4.Use the power of storytelling
Now you have to develop an effective script and show the strength of storytelling.
Think about Coca-Cola. When have they tried to sell you their products by mentioning the bubbles, the color of their soft drinks or the resistance of their different containers? NEVER.
Because the brand is committed to not talking about its product and instead telling a good story. That is the art of telling a good story to connect with your audience.
When your customers buy your product or service, what they are really buying is the emotion that makes them feel.
Prepare a good distribution plan, have your buyers look at it and be prepared to measure the results.
Use every possible channel, and it’s not just YouTube. It is true that YouTube is the third most visited page in the world, but did you know that the second is Facebook and that the last rewards companies that share native videos from the social network? The same goes for other networks like Twitter with Periscope, Instagram with Instagram Stories or Snapchat for just a few examples.
So, do a good job of researching what platforms your customers are in and have a presence on them by sharing your videos on YouTube, but also on Twitter, LinkedIn, Google+ and Facebook.
6.Add value, innovate and use humor
Every day millions of videos circulate on the Internet so you have to strive to be different in order to stand out from the rest and that is achieved by adding value, innovating and why not using humor.
7.Add a good call to action to your videos
Never post or share a video without first adding a good call to action; that is, a word, phrase or button that invites users to take a certain action that you have previously defined based on the objectives you want to achieve: visit the blog, comment, share on the networks, subscribe or any other action.
If you have a brand, product or service and need to boost your sales, it may be the right time to invest in a video marketing campaign.
Click on the link, if your company needs a video marketing in Barcelona.
Tag: Video marketing for social media Barcelona
We were very happy to assist New York based production company VaynerMedia in their project, to produce content for social media as a marketing strategy, for American digital industrial company General Electric.
The project consists of a series of content to show digital audiences that production of General Electric in Europe, raising brand awareness on their social media channels and explaining how the company is investing in renewal clean energy.
We produced video content in vertical format for IGTV, Instagram stories and posts, Facebook, LinkedIn and Twitter. As well as, shooting included drone shots and B-roll footage of the factory, showing the working process. Our video production crew used full HD cameras to record content for social media.
Click on the link, if your company needs a video marketing for social media Barcelona.