Audiovisual Production with LUPO BARCELONA
Project: Promotional video on the artisanal development of a new collection bag
Client: LUPO BARCELONA
Service: Production and direction of promotional video
Location: Barcelona, Spain
Project Description:
LUPO BARCELONA, a brand known for its commitment to craftsmanship and design, approached us to create a video documenting the development process of a new collection bag. The goal was to reinforce the brand’s identity and highlight the value of its handmade products.
The client was looking for a visual piece that could communicate the connection between artisanal design and today’s audience through an intimate and close narrative.
Our Proposal:
We proposed an audiovisual piece with a sensitive and detailed approach, inspired by the visual references shared by the client. To achieve this, we designed warm and carefully directed lighting, along with a photographic approach that emphasized the textures, materials, and gestures of the handmade process.
Additionally, through specialized sound design, we brought the viewer closer to the real environment of the workshop, minimizing the emotional and sensory distance from the artisanal process.
Results:
The final video presents an honest and emotional image of the brand, strengthening its position in the luxury market with a local identity and artisanal values.
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