INFLUENCER MARKETING
5 Reasons why you should invest in influencer marketing:
- Grow awareness of your brand.
- Increase traffic to your website
- Greater online presence, SEO improvement.
- Improve presence in social networks.
- Increase brand sales.
MODE MEDIA offers a 360 marketing influencer service.
We take care of all the details.
- Creative strategy.
- Prospecting and selection of influencers.
- Campaign management.
- Production of Branded content.
- Campaign amplification and reporting.
1. CREATIVE STRATEGY
We define with precision your audience target, in order to decide the social network and the right influencer. For this, we make a detailed profile of your consumers: geographic profile, age, sex, lifestyle …
Then we devise creativity that goes in line with the influencer and its contents to make a campaign that connects with his followers. Accordingly, we teamed up with specialised companies in Social Listening. We know “what interests” and “how to talk” in social networks.
The channels
Depending on the age of the target audience and the objectives of the campaign (eg: create brand awareness, engagement, direct traffic to the web), we choose the channel. For example: millennials use more instagram, xennials are on Facebook and blogs, the latter are better for bringing traffic to the network.
2. PROSPECTION AND SELECTION OF THE INFLUENCER
We look for a candidate with the same audience profile as your brand and who best represents the company values. The options can be unlimited so it is important to set a budget in advance that allows us to identify the right “influencer”.
In addition: All our campaigns undergo a “Brand safety” process where we study in depth the influencer, its past, its content, its followers, its diffusion channels, to make sure that nothing can damage the image of the brand.
Furthermore: we have the largest database of influencers in the world, with access to influencers of any location and platform: bloggers, vloggers, youtubers, instagramers, linkedin …
3 . CAMPAIGN MANAGEMENT
Communications with influencers, logistics, contracts, calendar, delivery time … we take care of everything and keep you informed in real time. Timing The duration varies based on the number of actions and budget agreed with the influencer. We make a calendar that includes all the phases of the campaign: content creation, awareness campaign diffusion, content engagement …
4. BRANDED CONTENT
When the campaign is designed, we produce it. We do not hire any audiovisual production company because we have our own. We have been producing video and photography content for 10 years. This allows us to have more control over the entire creative process.
5. AMPLIFICATION OF CAMPAIGN AND REPORTING
We inform you about the development of the campaign so you can see the result in real time and make any decision accordingly. By means of amplifications, the agreed results are achieved organically. At the end of the campaign, we deliver the results of the action. Therefore, the client can verify the ROI for himself.
Last but not least …
Budget
The greater the investment, the greater the impact. The given budget allows us to select the most appropriate influencers, the quantity of influencers to choose, the number, design and timing of the campaigns. If you still have doubts about how much to invest in social networks, you are interested in reading this: Social Media Marketing.
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