Video about the Pharmaceutical Company SUANCA, which has a pharmaceutical laboratory based in Mexico City and is among the most important in the Mexican Republic.
It is important for the production company creating these types of videos to understand the communicative function of the video in relation to the company’s interests. 15 years of experience in the industry help us understand the processes and be more effective in communicating our clients’ messages.
Pre-production of the Corporate Video
For a corporate video, two weeks of preparation are typically required, during which the video scripts are developed.
A corporate video today lasts a maximum of 2 minutes; audiences no longer have the patience or concentration to engage with a company video that lasts longer. These videos are primarily for awareness and lead generation.
Once the scripts are developed, the next step is to coordinate schedules with the person responsible at the company. It’s important to film the videos when all operators, machines, and processes are available and functioning to best capture the activity.
A corporate video is usually filmed over one to two days (for SMEs). Sometimes it may take more days depending on the scale of the project and the company.
Post-production of the Corporate Video
During post-production, all the material is reviewed, and initial edits are made for the client’s review.
Once the client provides feedback, necessary edits are made, and the following post-production phases are carried out: sound editing, color correction, and color grading.
The final videos are delivered to the client in formats (aspect ratios, codecs) optimized for distribution platforms, primarily for web and social media such as Instagram, YouTube, Facebook, and TikTok. Horizontal, square, and vertical formats are applied as appropriate for each social media platform.
Here you can watch the corporate video we created