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Video inbound marketing

Tag: Video marketing agency Barcelona

What is inbound marketing?

Inbound marketing is a methodology that consists of attracting customers with useful, relevant content and adding value in each of the stages of the buyer’s journey.

The role of video in inbound marketing

Within inbound marketing, using video can increase your conversion rates up to 65% acording to hubspot.

Videos are the kings of online content. 95% of network users play videos on a regular basis and spend half an hour a day consuming this type of content.

Video marketing is the use of video within a digital strategy to publicize, position, promote and sell a brand, company, product or service in order to achieve the objectives that you have set for your business.

It is called to be the present and the future of digital marketing and more and more companies, both large and small, are betting on it, including video marketing within their actions on social networks. The truth is that they do not lack reasons for this.

Did you know, for example, that 78% of the content consumed on the web is already audiovisual content?

Video content likes and attracts, among other reasons because it is easy and fast to consume, it does not require any effort, it is entertaining and adds value. But also, it is super effective for all types of businesses and acts as a springboard accelerating your path towards your company’s goals.

In fact, 80% of users remember a brand or product better if they have consumed videos of that brand. And not only that, but 57% of consumers are more likely to buy a product after watching a demo video about it.

Why use video marketing for B2B companies?

Video is not only a means of emotional communication with users, but also a direct and interesting way of conveying complex ideas. So this is a great ally for any B2B sales strategy.
Video content is used for branding campaigns, but is also suitable for recruitment campaigns. According to Invisia Technologies, posting videos on a landing page can increase conversions by up to 80%. 90% of consumers admit that videos help them make purchasing decisions.

In this regard, here is a list of reasons why you should adopt a strategy that includes video marketing:

  1. In a single month, more videos are uploaded to the web than all the audiovisual material that has been produced for TV in three decades.
  2. One in three tablet users consumes about an hour of video every day, while 28% of smartphone users watch a video at least once a day.
  3. 78% of people consume videos on the Internet every week, while 55% do so every day.
  4. 500 million people watch videos through Facebook daily. 85% of those videos are consumed without sound, hence the importance of the subtitles.
  5. Snapchat users watch 10 billion videos a day.
  6. 82% of Twitter users consume video through this social network.
  7. 75% of business executives watch work-related videos on a weekly basis.
  8. 59% of senior executives prefer to watch a video rather than read a text, even if it is the same content. 54% of them share this work related audiovisual material with colleagues on a weekly basis.
  9. 69% of marketing, sales and business professionals have used video marketing and 31% are planning it. In fact, 93% of marketers already use videos for online marketing, sales and communication.
  10. 96% of B2B companies plan to use video in their content marketing strategy next year.
  11. 52% of marketers believe that video marketing is effective for:
    Brand awareness (52%)
    Lead generation (45%)
    Engagement generation (42%)
  12. The word “video”, included in the subject of the email message, increases the opening rate by 19%, clickthrough rate by 65% ​​and reduces the number of unsubscribed by 26%. If the video is included in the text of the letter, the clickthrough rate increases to 300%.

Video marketing does not work the same for all brands. For this strategy to have a real impact, it must be aligned with your own sales and inbound marketing funnel, as well as with your objectives. In addition, if done correctly, a video can generate many shares and links to your site, which will significantly improve your SEO.

How to create

1.Define your goals and objectives

What do you want to achieve with your videos? With them you may want to drive more traffic to your website, get more views, increase the number of followers, generate conversions, improve your brand image, reach more potential customers or get more sales.

Be that as it may, asking yourself what your objectives are and defining them is essential so that you can design a video marketing strategy that works and guarantees you results.

2.Dedicate time getting to know your audience

How are you going to be able to make videos that your audience will fall in love with if you don’t know who you’re targeting or what needs your ideal client has?

For all these reasons, it is vital that you spend time defining your ideal buyer person or customer profile, and also try to know everything about him: his tastes, needs, challenges and concerns. The more you know your potential clients, the better you can connect with them and offer what they need thanks to video marketing.

3.Create a realistic budget and choose the type of video

Once you know what you want to achieve and who you are targeting, it is time to decide what types of videos you are going to include in your strategy. There are many ways, depending on what you want to transmit; For example, you can make corporate videos to improve your brand image, video testimonials to show your audience what your customers are saying about your products, or video tutorials to explain how a particular product or service works.

Your budget will largely determine the type of video to be made: animation, with stock images, type of tutorial with personnel from your company or more professional with actors and shooting on location. But the economic should not be the only factor that motivates him to make this decision. Always keep your buyer persona in mind and ask yourself which format is going to get their attention the most.

4.Use the power of storytelling

Now you have to develop an effective script and show the strength of storytelling.
Think about Coca-Cola. When have they tried to sell you their products by mentioning the bubbles, the color of their soft drinks or the resistance of their different containers? NEVER.
Because the brand is committed to not talking about its product and instead telling a good story. That is the art of telling a good story to connect with your audience.
When your customers buy your product or service, what they are really buying is the emotion that makes them feel.

5.Distribution plan

Prepare a good distribution plan, have your buyers look at it and be prepared to measure the results.
Use every possible channel, and it’s not just YouTube. It is true that YouTube is the third most visited page in the world, but did you know that the second is Facebook and that the last rewards companies that share native videos from the social network? The same goes for other networks like Twitter with Periscope, Instagram with Instagram Stories or Snapchat for just a few examples.
So, do a good job of researching what platforms your customers are in and have a presence on them by sharing your videos on YouTube, but also on Twitter, LinkedIn, Google+ and Facebook.

6.Add value, innovate and use humor

Every day millions of videos circulate on the Internet so you have to strive to be different in order to stand out from the rest and that is achieved by adding value, innovating and why not using humor.

7.Add a good call to action to your videos

Never post or share a video without first adding a good call to action; that is, a word, phrase or button that invites users to take a certain action that you have previously defined based on the objectives you want to achieve: visit the blog, comment, share on the networks, subscribe or any other action.

If you have a brand, product or service and need to boost your sales, it may be the right time to invest in a video marketing campaign.

Click on the link, if your company needs a video marketing in Barcelona.

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